A colorful “art” project spanning three Mid-City houses is rankling a few neighbors.
The houses, destined for demolition to make way for a 45-unit apartment building, were painted hot pink by The Most Famous Artist and his company The Mural Agency at the behest of M-Rad Architecture, Laura Anderson of the Faircrest Heights Neighborhood Association tells Curbed.
M-Rad, a Culver City-based firm, is designing the forthcoming apartment complex. The project’s developer is listed on planning documents as LI Investments, LLC.
Brad Kane, the president of the Pico Neighborhood Council and the chair of its Land Use Committee, says the project was undertaken without the knowledge of the neighbors. Kane also notes that while great attention has been paid to painting the houses bright pink, their yards are still overgrown and unsightly.
Anderson says she reached out to M-Rad’s principal, Matthew Rosenberg, to discuss how quickly the houses could be repainted a more subdued color—she says that repainting is expected to happen this week.
According to its Instagram bio, The Mural Agency was founded by The Most Famous Artist’s company, which “creates and installs ‘instagramable’ experiences as-a-service for brand partners worldwide.” It looks like two companies, an artsy wine can company called Nomadica and a clothing company called Social Civilian, have already done some Instagram photo shoots at the pink properties.
M-Rad tells Curbed that the reaction to the installation has mostly been positive, and that the site has already had “a few thousand” visitors to date. “We’ve also had some negative reaction as well which was expected,” M-Rad’s Brand and Marketing Direct Eric Stauble tells Curbed. “What’s great is that most of the negative reaction is starting a dialog about urbanization and the projects that are being approved through the city both from a design standpoint and also a size stand point.”